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Technical
Effective communications and getting the message across in the language relevant to end users is key to making progressive change. The initiative will be planning a campaign and identifying the key drivers for different sectors:
- What do we mean by net zero?
- What are the benefits for my business?
- What are the risks of doing nothing?
- Where can I go for reliable guidance?
Want to find out more about Net Zero?
- This YouTube video (from Cambridge University) on UK Net Zero echos alot of the Beyond Refrigeration elements https://youtu.be/n7onPTCZ1Ws
- Start with this helpful webpage https://www.instituteforgovernment.org.uk/explainers/net-zero-target
- The UK's commitment is outlined at https://www.theccc.org.uk/publication/net-zero-the-uks-contribution-to-stopping-global-warming/
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