Effective communications and getting the message across in the language relevant to end users is key to making progressive change. The initiative will be planning a campaign and identifying the key drivers for different sectors:
What do we mean by net zero?
What are the benefits for my business?
What are the risks of doing nothing?
Where can I go for reliable guidance?
Want to find out more about Net Zero?
This YouTube video (from Cambridge University) on UK Net Zero echos alot of the Beyond Refrigeration elements https://youtu.be/n7onPTCZ1Ws