Last month, the Institute opened its doors to a young individual embarking on their secondary school work placement. At the IOR, we have a steadfast commitment to nurturing awareness of our industry among the younger generation. Welcoming a work placement student was not only a natural decision but also an immensely rewarding one. 

What transpired during that week exceeded our expectations. While the student demonstrated enthusiasm for engineering, their interest in our sector was limited. However, witnessing firsthand the profound impact of RACHP systems on modern living left them pleasantly surprised. 

The exchange proved to be mutually beneficial. Our business gained fresh insights and perspectives, courtesy of the student's unique viewpoint. They provided us with a glimpse into the mindset of Generation Z, equipping us with valuable tools to tailor our marketing strategies effectively towards this demographic. Additionally, they left us with a treasure trove of resources that will undoubtedly enhance our future marketing endeavours targeted at younger audiences. 

Embracing work placement opportunities is not just about imparting knowledge; it's about fostering advocacy. Those within the RACHP community are its greatest champions, and hosting work placement students serves as a powerful means to showcase the benefits of our industry. By engaging with these individuals, we not only share our expertise but also develop interest in a potential future workforce. 

For businesses interested in welcoming work placement students but unsure of where to begin, the IOR offers a guidance note on this topic available at https://ior.org.uk/technical/rachp-publications?id=738&state=b  

In conclusion, work placements present a win-win scenario for businesses and young minds alike. It's a chance to bridge the gap between theoretical knowledge and practical application, while simultaneously fostering a sense of enthusiasm and curiosity. As we continue to champion the cause of industry awareness, embracing work placements stands as a testament to our dedication towards shaping the future of RACHP.